We began this pilot program with a clear mission: to provide locally-based, culturally-minded quick and healthy replacements to fast food cooked at home. We’ve found out that developing new recipes each week and individually sourcing perfectly fresh and ripe ingredients would be better suited for a larger company. Being only 3 people strong, it was pretty tough to compete. Plus, we weren't able to source enough of our Meal Kit ingredients from local farmers and artisans because of seasonal constraints and quantities.
We expect this to be a good change. We’re glad we stuck with our commitment to pilot our Meal Kits for a full year. We see things like this as contributing to a larger movement of folks who are experimenting with all sorts of ways to make healthy food affordable and practical. We’ve also learned things that will be helpful to us, like how to better put together recipes based on what our farmers have. This will be useful as we step into an exciting new phase. So, after this month, we’re going to be focusing our time and love on 3 things that we haven’t been able to over the last year:
- Doubling down on our outreach and relationships with our partners. This means spending more time with health care workers, teachers, wellness coordinators, and community members, learning in a more first-hand way what’s making an impact. It also means spending more time with our farmers and developing easier ways to get food from them to you.
- Creating flexible and usable tool kits for the Weekly Shares that expand on the idea of our weekly recipes, giving ideas and options for all sorts of ways to transform raw, healthy building-blocks into tasty and filling meals and snacks.
- Bringing on more ready-to-eat local products like tamales, burritos, salsas, sauces, and jams. We think this could be a great alternative to Meal Kits, giving options for quick, healthy meals. Heat up a healthy frozen tamale to go with your pintos and salad!